Our friend Adrian Chan let a comment on a blog post yesterday where I was ranting a bit about how social media events that are supposed to solve problems and educate attendees are usually a waste of time. there’s a few awesome events but they’re very rare.
Adrian commented with some tips:
Spot on Adam. We’re all guilty of talking about conversational media as an it. It’s not an “it”. It’s a “do” and a “be”. Not a noun but a verb. Everyone knows what to do in social media — it’s a matter of losing your position and using your intuition!
1. Stop thinking about your brand, and put yourself in your customer’s shoes
2. Stop thinking about how you see your brand, and think about what how customers see you
3. Give up control
4. Switch sides and think like a consumer
5. Get on the tools and talk like a user
6. Worry less about your message and more about your relations: relate to your customer
7. Make it meaningful to the audience already there: make it local, personal, and social
8. Listen as much as you talk
9. Invite as much as you promote
10. Your audience is not captive, so captivate it!
Thanks Adrian. Let me know when you’re leading a session at the next social media event.
Eric Rice added:
I have one solid tip, but it goes against the rules of social media. Consider if your customers are interested in participating in a relationship with you IN PUBLIC. Social Media implies social and public displays and that can be a negative. Fantastic relationships can form in discreet methods.
Be a little publicly anti-social. Otherwise, you’ll be as political and showbiz as anyone who realizes ‘omg, they are WATCHING ME’.
Another commenter, Kimerbly Bock says:
There’s no secret to SM. SM has been around long before we ever gave it a label. It’s human beings interacting and making exchanges with one another.
Transparency is best when dealing directly with the consumer, which is the target market you wish for anyway. Just be yourself, make friends, mutually show appreciation for submissions and needs and build communities of like minded marketers.
Nowadays, most of the glam rockstar types in the industry, are focussed more upon marketing to fellow marketers so they can make it to the homepage in an effort to look good enough to be hire-worthy. Sell their mother for a dollar.
They ‘teach’ you just enouh to keep you thinking you need them to teach you something else. When, in actuality, you’ve always had what it took to begin with. You just had to begin leading as opposed to following their herd.
Those are all some really good tips. I think we need our own kind of social media conference held by people who are doing it day after day and make the conference chock full of tips and no concepts.
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David
