Yoono Community

December 9th, 2009 was the 2nd annual Add-On-Con which took place at the Computer History Museum in Mountain View, California. This year, Yoono was involved as a fellow organizer as we helped organize a demo session and were honored with the most important duty of all at such events: securing the beer for the after party.

Add-on Con bills itself as:

The only conference designed specifically for people who build and market browser add-ons. Organized by members of the add-on community, this one day conference brings together platform vendors, developers and marketers with the goal of facilitating communication and sharing knowledge.

Thanks to our friends at OneRiot for conceiving and bringing this conference to life – it was long overdue and we’re excited to watch and help it get better each year.

Comparing 2008 and 2009 is difficult as the focus of building and marketing Add-Ons isn’t drastically different but the big word this year was “marketplace” as Apple and other players have taken been wildly successful at selling small, single purpose applications for 99 cents and turning it into a billion dollar a year business. Representatives from Mozilla, Google and Microsoft were on hand and the pressing question was, “I develop an add-on for your browser and I’d like to make money.”  There are some major hurdles here given the variations in browser platforms and the historically free nature of add-ons but conceptually we believe this is where the industry as a whole needs to go.  As one of the leading add-on developers we are committed to helping it get there.

There were a few technical previews delivered from the browser developers like Google’s Demo of their extension development interface and Mozilla showed off the future of Firefox and Firefox Mobile. All in all, it was a great day conference for Add-On developers and those who want to monetize their add-ons.

As you know, Yoono is an add-on for both Mozilla Firefox and Microsoft Internet Explorer. We’re proud to be a partner with both companies and the conference certainly showed there is a vast community of developers just like us who are doing amazing things in this space.  That said, Yoono is also committed to being a multi-platform offering as we’ve shown most recently with our standalone desktop version of Yoono.  We believe that add-ons provide unique advantages and as the leading social aggregation add-on we’re fortunate to have a foothold in the marketplace via the add-on community.  But we also recognize that users want to be able to access their social stream in a variety of ways and that’s something we’ll be looking to address in 2010.  Stay tuned!

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