An undeniable component of Yoono’s success is the Mozilla community – its employees, products, and users. We’re very grateful for their support and continued success over the years as it has translated into a large and growing Yoono user base as well. Today the Mozilla team is stepping up their consumer marketing efforts with their “Rock Your Firefox” campaign designed to be ” a place for Firefox users to discover cool new add-ons, or just learn what add-ons are all about.” Every week, Mozilla will feature add-ons and reviews from people around the Web who are using Firefox Add-ons to make their Web experience better. We’re honored to be featured first!
The Rock Your Firefox wiki page outlines some of the detail of the program but here on our post we wanted to highlight the stated goals:
- Share at least three add-on reviews a week- every Mon/Wed/Fri
- Invite the Firefox user community to contribute to Rock Your Firefox via comments, suggestions, or guest blogs
- Provide add-ons developers with a way to get rich user feedback about their add-ons
- Provide a consumer-friendly channel for add-on distribution
The last two are of particular interest to us – we’re always trying to gather, analyze and act on as much user feedback as we can get via our support site powered by Get Satisfaction, Twitter, our Facebook Fan Page and more, so we’re looking forward to getting additional feedback from Firefox users. The last bullet highlights something we’re excited to see the Mozilla team tackling – delivering a consumer friendly channel for add-ons distribution. The Firefox add-ons directory is fantastic and getting better and better but that said, can be a bit intimidating for the first time user looking to dive (or perhaps tip toe) into the add-ons experience. The approach of filtering the directory and presenting popular and user friendly add-ons via Rock Your Firefox strikes us as a great next step in expanding the add-ons audience to an even bigger segment of the Firefox user base.
You can follow RockYourFirefox on Twitter to get the latest updates. Thanks again to the Mozilla team – we’re excited to get even more users rocking their Firefox with Yoono!
The Yoono Team
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